In today’s fast-paced society, the most successful websites/applications are those that respond quickly and efficiently. Design and software are now heavily based on user experience because it has become all about the consumer. If your website takes fifteen seconds longer to find a specific product as compared to your competitor’s site, you can be assured that it will show in the reports. Oftentimes, users search the web in essence of knowing generally what they want to find. Even if they are simply browsing, it is up to you and your UI/UX designers to navigate them through your site in the most efficient way possible so they can get the product or service they need.
The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.
What is UX Development?
User Experience (UX) Development is the procedure of improving the overall experience of the users when they interact with the application or website in order to achieve its objective to provide maximum customer satisfaction. It keeps customers in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow.
What is UI Development?
The User Interface (UI), on the other hand, is the process of improving the presentation and the interactivity of the web or mobile application. It focuses on the app’s look and interacts with the users. Each screen, page, buttons and other visual elements you see while using an application is the User Interface of that application.
There are some core components of UX Design, which are as follows:
- Information Architecture
- Interaction Design
- Visual Design
Since UI and UX Development largely focuses on the users’ satisfaction and pleasure, it plays an important role in the business’ success. We believe strongly that every company should not play down on the importance of UI/UX when developing any product.