Instagram (also known as IG or Insta) is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systromand Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively. More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day.
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multi-channel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself.
Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most Instagram users are, in fact, not so interested in promoting themselves, and in fact Instagram actually blocks search engines from indexing your Instagram images. The profiles themselves can still be indexed, but the images are not.
Here are 5 ways to optimize your Instagram profile
- Make sure your profile is set to public
Instagram profiles are set to public by default, meaning that anybody can access your profile and all of your content. As a marketer, this is obviously how you want it. However, it’s a good idea to double check that your privacy settings were never altered and ensure that this hasn’t been changed
- Set up social profile schema for Instagram
Google allows you to use schema.org markup to tell them which social media profiles are yours. If your brand gets a card in the Knowledge Graph, your social media profiles will then show up there
Have your developer take a look at Google’s documentation on proper implementation of Social Profile structured data and ensure that your Instagram account is included.
- Include your most important keyword in your Instagram name
The title tag for your Instagram page is automatically generated using your profile information, and it looks like this:
My Name (@username) • Instagram photos and videos
Including your primary target keyword under your profile name is the only way to get your most important keyword into your Instagram title tags.
- Include a specific and keyword-rich bio
While editing your profile, you should also make sure that your bio is optimized for the search results.
You don’t have a lot of room to work with: your Instagram bio is limited to a maximum of 150 characters, similar to Google’s dynamic limit on meta descriptions, so make the best use of your 150 characters using important Keywords.
- Link directly to your Instagram posts
This is arguably the most important step in the process.
You can not promote your individual Instagram posts merely by promoting your Instagram profile. In order for anybody to find these posts in the search results, you will need to link to them directly from your other channels, making sure to copy the link that points directly to the post.